SKILLS DRIVE PRODUCTION

In all walks of life, production is driven by the producer's skills, not production goals.  The team with the best skills is the team that wins.

*Skills is shown as average shop score in points
*Production is shown as average number of products and services sold annually

Banks that correlate skills usage to sales production report that people with moderate sales skills can sell up to:

• 50% more deposit products than those with limited skills.

• 70% more loans than those with limited skills.

Sales will only improve when employee skills are sufficient to influence the customer's buying decisions.

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