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SALES SURVEYS
Fairmont’s sales surveys allow you to
target your development efforts on the sales factors, skills,
product knowledge, and attitudes that produce the greatest return in
the shortest time.
PREDICTIVE SHOPPER
SURVEYS
Mystery
Shops
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Identify the staff’s use of skills
required to impact customer buying decisions. The skills measured
have been statistically correlated to sales production. This
analysis predicts the potential impact of increased sales skills
usage on sales production.
SALES CLIMATE
SURVEYS
Attitudes and Perceptions
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Evaluate staff’s commitment and
readiness to develop sales skills and increase production. You can
not begin to change a culture until people realize the culture
should, can, and will be changed.
PRODUCT KNOWLEDGE
SURVEYS
Features and Benefits
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Analyze the staff’s knowledge of bank
accounts and services. The salesman’s age-old adage is as true
today as it was 100 years ago: “You can’t sell what you don’t
know.”
CUSTOMER
SATISFACTION SURVEYS
Attitudes and Perceptions
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Access customer satisfaction with bank
products and services. We can only begin to increase business
entering the front door when we are assured that most of it is not
leaving by the back door.
COMPLIANCE SHOPPER
SURVEYS
Lending, Brokerage, Trust, Annuities
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Monitor employee’s adherence to bank
policy and compliance with federal and state guidelines.
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